Issue 104 of the JC Report covers Melbourne fashion label Material By-Product. I like this idea of recycling the clothes that don’t sell:
They are questioning the fundamental production process in a playful way, and at the same time bringing to light the less glamorous sides of the construct of “fashion.” For example, they started the project Mark#, which deals with the unpleasant fact that some pieces never find their way to the wardrobe of an illustrious fashion lover. With Mark#, the designers show their worship of these garments by taking them back from shop owners, and transforming them into new designs. [Label co-founder Susan] Dimasi’s theory is that “it’s a shame to throw an expensive and valuable piece away just because you feel too uncomfortable to admit that it didn’t sell well.” This principle of minimizing waste is omnipresent. “We look at each collection like an ecology, the way we use and cut fabrics,” she explains
Material By-Product, s/s ‘07
2 Comments
January 17, 2007 at 7:24 pm
Google is the best search engine
June 4, 2008 at 5:00 am
Scrunchy says : I absolutely agree with this !